Building Channel Businesses That Thrive

The market for IT solutions and services is changing – significantly, and permanently. As customer demands for integrated solutions and hands-free technology management evolve, the business of being an IT solution provider or channel vendor must also evolve. Gone are the days when only reselling products or delivering basic implementation services will suffice as a profitable business model.

To manage this evolution and find a way to thrive in a changing market, solution providers and vendors need to determine three critical things:

  • One, what business model(s) can succeed in the next generation of the IT channel?
  • Two, what changes will need to be made to existing operations to become the right resource for end customers?
  • Three, how can individual businesses adapt to new models and deliverables without crashing their existing operations?

Finding the answers to these questions – and empowering solution providers and vendors to make practical changes to their businesses – is the mission and purpose of Morris Management Partners.

Through consulting, coaching, and training services, Morris Management Partners exists to help you thrive and succeed -- on purpose. ARE YOU READY?

 

Adapting To The New Realities Of The IT Business

Established business models are faltering. New technology delivery models are emerging. And cutting-edge technologies are announced every single day. In the "good old days" of IT, the recipe for success (whether you're a vendor or a solution provider) was pretty simple: build (or adopt) a killer technology, design some sweet collateral, launch a funky website, and get ready to capture all the in-bound orders and customer demand.

Not only does that formula no longer succeed ... it might actually get your business killed.

To thrive in the new world, you need to be able to answer a new set of questions about your business, about the value you provide to your customers, and about the new set of skills you need in order to thrive.

No matter what side of the business you come from, you need to be thinking about these questions:

  • Is the cloud for real? And if so ... how will it affect my business model? My customer relationships? My service offerings?
  • Is it possible to build a managed services business that resists the inevitable forces of commoditization? In fact, is it possible to build a service business that's standardized and automated that is anything but a commodity?
  • What business problems are so urgent that customers are actually willing to pay to have them solved with new technology and IT services?
  • Which business is most likely to win in the new IT market: the one with the best technology ... or the one with the best marketing and sales resources?
  • And many, many more.

At Morris Management Partners (MMP), we spend all day, every day thinking about these questions. And then we come up with real solutions you can implement in your business ... starting now.